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| PRICING YOUR HOME |
Pricing
Start with the best price.
I'll start marketing aggressively the first day your home is listed.
Others, if they list high, may just wait 3 to 6 weeks, then come ask for a price adjustment. When this happens, you have lost the best selling period and window of opportunity.
Prior to the showing, I can inform agents showing your property that you have priced the house at what you wanted, not at a high starting or asking price. At this point, a showing is scheduled, the buyer is seeing your house, and your home is being carefully and seriously considered.
Usually, buyers want the best, most attractively priced home they look at.
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Pitfalls of Overpricing
When you overprice your home you run the risk of turning off the very people you need most to sell your home.
Overpricing makes it difficult to get:
- Salespeople excited.
- Qualified buyers to view property.
- Interested buyers to make an offer.
- Lenders to provide sufficient financing.
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Pricing Myth and Reality
MYTH
The longer you are willing to wait, the more you will be able to sell the home for.
REALITY
Experienced real estate professionals will tell you that the longer a home is on the market, the more likely it is to sell below its real market value.
Usually, the best price a home will receive comes within the first 45 days. It is important to have proper pricing during this period.
Afterwards, enthusiasm and excitement wane, and a property is shopworn. Agents become reticent to show the property because of a concern that "there must be something wrong with it."
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